Putri, Kennadem Kurnia, et al. “Implementation of Integrated Marketing Communication in Enhancing the Competitiveness of the Cicil Emas Product Based on Maqashid Syariah at BSI KCP Medan AH. Nasution”. Majapahit Journal of Islamic Finance and Management, vol. 5, no. 4, Nov. 2025, pp. 3748–3762, doi:10.31538/mjifm.v5i4.646.