NURANTI, Barida Rakhma; ANSORI, Ayu Diana; SAPUTRA, Viant Anggi; PUTRA, Reska Anggara; NUGROHO, Andhika Adhi; WIDIYANTI, Listya Shafa; LESTARI, Wiwit. The Effect of Gamification on Purchase Decisions: Mediation of Customer Experience and Customer Brand Engagement. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 5, n. 4, p. 3687–3699, 2025. DOI: 10.31538/mjifm.v5i4.657. Disponível em: https://mail.syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/657. Acesso em: 18 dec. 2025.