KURNIAWAN, Wawan; MASNITA, Yolanda; KURNIAWATI. The S-O-R Approach to Analyzing Comparative Effectiveness of Influencer Marketing and Social Media Ads: The Mediating Roles of Brand Awareness and Perceived Value on Consumer Purchase Intention. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 6, n. 2, p. 3796–3813, 2026. DOI: 10.31538/mjifm.v6i2.1151. Disponível em: https://mail.syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/1151. Acesso em: 7 sep. 2026.