[1]
Nuranti, B.R. et al. 2025. The Effect of Gamification on Purchase Decisions: Mediation of Customer Experience and Customer Brand Engagement. Majapahit Journal of Islamic Finance and Management. 5, 4 (Nov. 2025), 3687–3699. DOI:https://doi.org/10.31538/mjifm.v5i4.657.