The Leadership Style and Strategic Approach of PT. Amway Indonesia Top Management in Establishing Two-Way Communication

Abstract

This study aims to analyze the leadership style and communication strategies that the top management of PT Amway Indonesia uses to create effective two-way communication between management and the team. Object study is the three main means of communication: One-on-One, Employee Engagement Survey, and Employee Meeting. With a qualitative approach, this research case study reveals that a transformational leadership style balanced with an open communication strategy positively impacts engagement, employee performance, and sales, improving the company's good image as a company that is conducive to work.