Implementation of the Cinta, Bangga, Paham Rupiah (CBP Rupiah) Educational Program in Enhancing Rupiah Literacy among Elementary School Students at Tahfizh Qur’an Karimah

Abstract

This study aims to analyze the implementation of the "Cinta, Bangga, Paham" (CBP) Rupiah education program in enhancing Rupiah literacy among students at the Karimah Tahfizh Qur’an Elementary School. The CBP Rupiah program is an initiative by Bank Indonesia designed to foster public understanding regarding the importance of recognizing, caring for, respecting, and wisely using the Rupiah both as legal tender and as a symbol of national sovereignty. This study employs a qualitative descriptive method, with activities carried out within the framework of a Community Service Program (KKN). Data collection involved observation, documentation, material presentation, demonstrations, Q&A sessions, and educational games, alongside monitoring student responses and participation throughout the activities. The educational content covered the "Cinta" (Love) aspect by introducing authenticity features via the "Dilihat, Diraba, Diterawang" (Look, Touch, Hold-to-Light/3D) method and the "5 Jangan" (5 Don'ts) principles; the "Bangga" (Pride) aspect by explaining the Rupiah's role as legal tender and a symbol of national sovereignty; and the "Paham" (Understanding) aspect by educating students on the wise use of money, including transaction processes, shopping, and saving. The results indicate that the CBP Rupiah education program helped improve students' understanding of denominations, authenticity features, proper care, functions, and the wise use of the Rupiah. Interactive delivery methods such as demonstrations and games also fostered student enthusiasm and participation. Thus, CBP Rupiah education serves as an effective means of instilling Rupiah literacy from the elementary school level.