The Influence of Omotenashi Culture on the Work Performance of Interns at Gensen Holdings, Japan

Abstract

This study aims to determine the description of the implementation of Omotenashi Culture, the description of Student Work Performance, and to test the influence of Omotenashi Culture on the Work Performance of Internship Students at Gensen Holdings Japan. The study used a quantitative approach with descriptive and associative methods. The sample consisted of 31 students who had participated in industrial internships at Gensen Holdings, with a saturated sampling technique. Data were collected through a Likert scale questionnaire and analyzed using validity, reliability, Pearson correlation, simple linear regression, t-test, coefficient of determination, assisted by SPSS 26. The results showed that all instruments were valid and very reliable. Omotenashi Culture was in the very good category with an average score of 3.99, while Student Work Performance was also very good with an average score of 4.05. Correlation analysis showed a very strong relationship between Omotenashi Culture and Student Work Performance (r = 0.929). The regression equation Y = 3.084 + 0.877X showed that every increase in Omotenashi Culture increased Student Work Performance. The coefficient of determination value of 0.862 indicates that 86.2% of the performance variation is explained by the Omotenashi Culture, while 13.8% is influenced by other factors. The hypothesis test proves that the calculated t of 13.482 is greater than the t table of 1.699, so that the Omotenashi Culture has a positive and significant effect on the Work Performance of Internship Students at Gensen Holdings Japan and strengthens the importance of implementing service, respect, care, and professionalism in improving the work quality of internship program students.