Zero Waste, High Value: A Strategy for Utilizing Non-Commercial Parts of the Banana Plant as High Economic Value Herbal Products

Abstract

This research proposal examines the business development strategy of Haratea, an innovative herbal tea product derived from banana leaves (Musa paradisiaca) a part of the banana plant traditionally regarded as non-commercial waste. Applying a zero waste economy framework, this study aims to analyze the economic value-added potential of transforming banana leaves into high-value herbal products for domestic and international markets. A qualitative descriptive approach with a single case study design is employed, focusing on the Haratea enterprise located in Kairagi, Mapanget District, Manado City, North Sulawesi. Data are collected through participatory observation, semi-structured in-depth interviews, and financial document analysis. Preliminary findings indicate that banana leaves contain significant bioactive compounds including flavonoids, tannins, and polyphenols with notable scientifically documented health benefits. Through controlled-temperature drying using a food dehydrator and hygienic teabag packaging, Haratea successfully created strong market differentiation with positive consumer responses at its pilot sale in Mantos 3 Bazaar, Manado. Financial projections indicate a first-year net profit of IDR 19,958,730 with 5% annual growth, reaching IDR 29,249,621 in the fifth year (2030). This research is expected to demonstrate that a zero waste approach leveraging local natural resources constitutes an economically viable, socially impactful, and environmentally responsible business strategy for micro and small enterprises in Indonesia.